We built a dedicated portal for new customers, centralizing registration steps, an interactive size guide, and initial equipment recommendations. The goal was to reduce the onboarding time and provide a cohesive experience from the first visit. The portal includes a sports preferences form, a section with short video tutorials, and a history of previous orders. The result: a 30% decrease in support requests within the first 30 days and a higher retention rate among new users.
What athletes say after testing the equipment
“I bought the Adidas Ultraboost 23 for the Bucharest marathon. After 42 km, zero foot pain and a feeling of stability on wet asphalt. I recommend it to anyone who runs seriously.”
“The Nike Dri-FIT Legend shirt helped me get rid of shoulder chafing during strength training. The fabric dries quickly and doesn't stick to the skin even after an hour of intense sweating.”
“The 20 kg adjustable dumbbell set completely changed my home workout. I change the weight in 5 seconds, no more wasting time with separate plates. Now I do strength exercises without taking up half the living room.”
“I got the Nike Dri-FIT Legend shirt for morning runs. After a month of wearing, the fabric hasn't deformed and the color remained vibrant. The only downside is that it doesn't have a pocket for keys.”